Stellantis Accelerates Its EV Strategy for North America in 2025
As the electric vehicle (EV) landscape continues to evolve rapidly, Stellantis is making bold strides toward electrification in North America. Known for its strong portfolio of brands including Jeep, Dodge, Chrysler, RAM, and Fiat, Stellantis has laid out an ambitious roadmap for 2025 to strengthen its presence in the EV segment. While the automaker initially lagged behind competitors like Ford and General Motors in the North American EV race, its recent initiatives suggest a full-fledged offensive aimed at capturing a significant share of the electric vehicle market.
A Shift in Strategy: From Global Vision to Local Execution
The company’s EV strategy takes shape as part of its larger “Dare Forward 2030” plan, a global blueprint aiming for net carbon neutrality by 2038. For North America, 2025 represents a pivotal moment, as numerous new EV models, infrastructure projects, and manufacturing strategies come to fruition. Stellantis plans to offer more than 25 battery electric vehicles (BEVs) in the U.S. and Canada by 2030, with several set to launch in 2025. This marks a substantial shift from their previous model lineup dominated by internal combustion engines.
Key EV Models Launching in 2025
A major component of Stellantis’ North American offensive is the introduction of all-electric versions of its most popular models. EV-curious consumers and industry analysts alike are watching closely to see how legacy models will adapt to electrification.
- Jeep Recon: This all-electric SUV is tailored for off-road enthusiasts and maintains Jeep’s robust 4×4 capabilities. Modeled as a Rivian and Bronco competitor, the Recon will mesh trail-rated performance with zero-emission credentials.
- Jeep Wagoneer S: This new luxury electric SUV will be the brand’s first global EV, offering an estimated 600 horsepower and 400-mile range, designed to rival the likes of the Tesla Model X and BMW iX.
- RAM 1500 REV: One of the most anticipated electric trucks, this pickup is expected to launch with up to 500 miles of range and will offer new features such as autonomous driving support and bidirectional charging.
- Dodge Charger Daytona SRT EV: For muscle car enthusiasts, Dodge is reimagining its iconic Charger as a performance EV complete with simulated exhaust sounds and a multispeed transmission aimed at preserving the thrill of driving.
These launches not only expand Stellantis’ EV offerings but also target multiple segments—from rugged SUV lovers to high-performance muscle car fans and utility truck users. The diversity in the EV lineup underscores Stellantis’ aim to appeal to a wide range of consumers transitioning to electric mobility.
Investment in American Manufacturing
Stellantis has committed billions of dollars to bolster EV production in North America, signifying an intensified local focus. One of the most notable investments is the development of a new battery manufacturing facility in partnership with Samsung SDI in Kokomo, Indiana. The facility is projected to begin production in 2025 with an annual capacity of over 33 gigawatt-hours (GWh).
In addition to new battery plants, Stellantis is revamping several of its existing U.S. and Canadian assembly plants to produce EVs. This includes modernizing the Windsor, Ontario plant to manufacture EV minivans and other upcoming models. The transformation of these facilities is a key pillar of Stellantis’ localization strategy, aiming to reduce reliance on imports and optimize the EV supply chain.
Charging Infrastructure and Software Ecosystem
Beyond vehicle production, Stellantis recognizes that robust EV adoption also hinges on charging infrastructure and an intuitive user experience. To support its 2025 goals, the company is collaborating with partners such as ChargePoint and Electrify America to expand EV charging access across North America.
The brand is also developing its own digital ecosystem—centered around the STLA Brain, STLA SmartCockpit, and STLA AutoDrive platforms. These systems will allow for over-the-air (OTA) updates, sophisticated infotainment features, and advanced driver-assistance systems (ADAS). By investing in scalable software architectures, Stellantis ensures that its EVs remain just as technically competitive as their rivals.
Consumer Adoption and Incentives
While EV technology continues to evolve, customer adoption is still influenced by cost, range anxiety, and charging availability. Stellantis plans to address these pain points in 2025 by launching models across a range of price points and offering accessible financing and leasing programs. Some models, especially those under the Chrysler and Dodge brands, are poised to qualify for federal tax incentives under the Inflation Reduction Act due to their local assembly and North American battery sourcing.
Additionally, Stellantis is rolling out educational campaigns to inform customers about EV ownership, total cost of operation, and environmental benefits. By demystifying EVs, the automaker aims to accelerate mainstream acceptance.
Tackling EV Supply Chain Challenges
Like other OEMs, Stellantis faces challenges related to raw material sourcing for EV batteries. To mitigate risk and ensure supply stability, the automaker is investing in vertical integration strategies. Recent partnerships with lithium and cobalt suppliers in North America and Europe are part of a broader effort to secure long-term battery-grade material access.
In tandem with its sustainability goals, Stellantis also plans to source more materials that are ethically mined and environmentally responsible. This aligns with both regulatory expectations and growing consumer demand for ethical sourcing in the EV segment.
The Competitive Landscape in 2025
As competition in the EV industry intensifies, Stellantis is entering an increasingly crowded field dominated by players like Tesla, Ford, GM, and newer startups. However, by leveraging its diverse brand portfolio, powerful legacy models, and new EV-focused technology, Stellantis is positioning itself to carve out a strong presence.
Analysts predict that price competitiveness, range efficiency, and brand loyalty will be pivotal in determining market winners by 2025. Stellantis appears to be making strategic moves across all three fronts, particularly in the light truck and mid-size SUV categories where it already enjoys a loyal customer base.
What to Expect in 2025 and Beyond
By 2025, consumers can expect a more extensive and varied electric lineup from Stellantis. From electrified off-road machines to ultra-fast charging capabilities, the automaker aims to deliver EVs that meet the practical and emotional needs of North American drivers. Combined with domestic production facilities and an expanding supply chain, Stellantis is aligning all aspects of its operations to support a sustainable and competitive EV future.
For consumers, this translates into more choice, improved technology, and growing confidence in making the switch to electric. For investors and industry watchers, Stellantis’ actions in 2025 will be a bellwether for how traditional automakers can compete—and thrive—in an electrified automotive world.