Insight Becomes First Hybrid Vehicle to Rank as Best-Selling Vehicle* in Japan
Posted on 11. May, 2009 by webmestre in Asia
Insight Becomes First Hybrid Vehicle to Rank as Best-Selling Vehicle* in Japan
TOKYO, Japan, May 11, 2009 – Honda Motor Co., Ltd. today announced that Insight ranked as the industry’s best-selling car among new vehicle registrations* in Japan for the month of April 2009, with sales of 10,481 units (source: Japan Automobile Dealers Association). It is the first time in history for a hybrid model to be the industry’s best selling vehicle in Japan for any monthly sales period.
Fit was the industry’s best-selling car among new vehicle registrations in Japan for calendar year 2008 and the fiscal year ended March 31, 2009. Fit was also the industry’s best-selling car for the month of March 2009, for the fourth consecutive month since December 2008, until it was displaced by Insight to become the industry’s second best-selling car in April 2009, with sales of 9,443 units. It is the first time Honda has occupied the industry’s top two best-selling car positions.
Since its introduction on February 6, 2009, the all-new Insight has been very well received by a wide range of customers due to its excellent environmental performance, easy-to-use packaging, light and comfortable driving and affordable pricing.
| * | excluding mini-vehicles – under 660cc |
Insight sales in Japan (source: Japan Automobile Dealers Association)
Sales of Insight was announced February 5, 2009, and began February 6, 2009
| Sales Results (since sales start) |
Monthly ranking among new vehicle registrations in Japan | |
| February 2009 Sales Result | 4,906 units | 10th |
| March 2009 Sales Result | 4,088 units | 21st |
| April 2009 Sales Result | 10,481 units | 1st |
Source Honda Motor Japan
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