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Toyota Motor Sales Earns 11 Awards in 2008 J.D. Power and Associates Vehicle Dependability Study

Posted on 07. Aug, 2008 by webmestre in North America

Toyota Motor Sales Earns 11 Awards in 2008 J.D. Power and Associates Vehicle Dependability Study

08/07/2008

August 7, 2008 – Torrance, CA – Toyota and Lexus models have earned 11
segment awards out of a possible 19 in the 2008 J.D. Power and Associates Vehicle
Dependability StudySM (VDS), more than any other manufacturer for the third
consecutive year. The VDS is one of many vehicle surveys which continue to consistently
rank Toyota and Lexus at the top of their respective studies.
The VDS study tracks the number and type of problems owners have had with their
vehicles over a three-year period, with this year’s study focusing on the 2005
model year. Lexus was the top nameplate for the 14th consecutive year, with
120 problems per 100 vehicles (PP100). In the study, Lexus received six segment
awards and Toyota earned five awards.
“Of the numerous independent studies conducted throughout the year, VDS
continues to reflect real-world, long-term vehicle quality and dependability,”
said Jim Lentz, TMS president. “In today’s economic climate, consumers
are considering durability more than ever as a key component to their vehicle
purchase decision.”

For the 14th consecutive year, the Lexus LS premium luxury sedan was the top-performing
model in the industry while leading the Large Premium Car segment. With a score
of 72 PP100, it was the first time ever that a vehicle achieved a score less
than 80 PP100 in the VDS study. The previous low score was in 2006, with the
LS 430 earning a score of 88 PP100.
The top three performing models in the VDS were all Lexus passenger cars (LS
430, SC 430 and ES 330). The Lexus LX 470 topped the Large Premium Multi-Activity
Vehicle (MAV) segment with a score of 124 PP100; it was the fewest PP100 of
any truck or SUV in the study.
Other Lexus models to lead their respective segments include the ES 330 with
a score of 101 PP100, which was followed by the GS 300/GS 430 (124 PP100) in
the Midsize Premium Car segment. The IS 300 led the Entry Premium Car segment
with a score of 122 PP100, while the SC 430 (89 PP100) topped the Premium Sporty
segment. The GX 470 (130 PP100) prevailed in the Midsize Premium MAV segment,
and the RX 330 was second with a score of 144 PP100. Overall, every Lexus passenger
car or luxury utility vehicle either led its segment or finished second to another
Lexus.
For the past 19 years (since 1990), the Toyota nameplate has consistently ranked
among the top five non-luxury brands. For 2008, the Toyota nameplate placed
fourth overall with 159 PP100, an improvement of 19 PP100 from 2007.
Prius, the world’s best-selling gas-electric hybrid, led the Compact Car segment
with 141 PP100. Prius continues to prove that a gas-electric hybrid vehicle
with many cutting-edge technology features can also set a standard for long-term
durability.
Other top-performing models include the Tundra, for the third consecutive year,
in the Large Pickup segment with 159 PP100; RAV4 in the Compact MAV segment
with 166 PP100; Highlander in Midsize MAV with 138 PP100; and Sequoia in the
Large MAV segment with 198 PP100.
J.D. Power and Associate’s VDS finds the number of problems an owner experiences
affects their repurchase intent, vehicle recommendation, and impacts their vehicle’s
retained value.

2008 J.D.POWER AND ASSOCIATES VVEHICLE DEPENDABILITY STUDY TOYOTA/LEXUS SEGMENT
AWARD WINNERS

VEHICLE                SEGMENT

Toyota Prius            Compact Car
Toyota Highlander        Midsize MAV
Toyota Sequoia            Large MAV
Toyota Tundra            Large Pickup
Toyota RAV4            Compact MAV
Lexus IS 300/IS 300 SportCross    Entry Premium Car
Lexus ES 300            Midsize Premium Car
Lexus GX 470            Midsize Premium MAV
Lexus SC 430            Premium Sporty
Lexus LS 430            Large Premium Car
Lexus LX 470            Large Premium MAV

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Tags: J.D.Power, study, VDS