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Two hundred exclusive Fiat 500 for the Ferrari sales network

Posted on 15. Jul, 2008 by webmestre in Europe

Two hundred exclusive Fiat 500 for the Ferrari sales network
Fiat 500 and Ferrari: two universal motoring icons which represent “Made in Italy”, one cute and the other exclusive. This is why the Maranello House has chosen the Fiat model as its “courtesy car” for its customers, who appreciate Italian style and like unique products. In actual fact, two hundred Fiat 500 have been manufactured exclusively for the Ferrari sales network and will be driving on all of Europe’s roads.

Based on the Sport version and distinguished by the traditional red colour, the two hundred Fiat 500 specials are fitted with the lively 1.4 6v 100 bhp engine and offer specific tuning and exhaust in perfect harmony with the sporty spirit of the “prancing horse”: these two features are designed and made by Magneti Marelli, a leading components company in the Fiat Group which has supplied high-tech parts to Fiat and Ferrari for years. The same sporty theme can also be found in some aesthetic details such as the red calipers, sporty pedal set, special black steering wheel with red stitching and 16” alloy wheels with 195/45 tyres.

Compared to the already richly equipped Sport version, the Fiat 500 customised for Ferrari also has automatic climate control, electric sunroof, prestigious Frau leather interior, hi-fi, fog lights, numbered plate on the dashboard and “Limited Edition” wording on the kick plate. The Ferrari network will thus be able to offer its customers a special car where the choice of every detail is the result of meticulous care and craftsmanship.

With this original initiative, the Fiat 500 model is confirmed both as a real “platform” on which Fiat is creating exclusive limited editions and as a successful car capable of winning over the general public, as demonstrated by the 222 thousand orders so far received.

Turin 15 July 2008

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