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Mitsubishi Motors Prepares For June Arrival Of Lancer Evolution MR

Posted on 22. May, 2008 by webmestre in Asia, Europe, North America

Mitsubishi Motors Prepares For June Arrival Of Lancer Evolution MR

Advanced MR Offers More Technology than Traditional Entry-Level
GSR Model

CYPRESS, CA, May 21, 2008 –

On the heels of the successful introduction of the 2008 Mitsubishi
Lancer Evolution GSR, Mitsubishi Motors announces the availability
of the more technologically-advanced 2008 Lancer Evolution MR,
the newest and most sophisticated version of the model series that began 16 years ago.

Shown coming off the production line in Japan, the Lancer
Evolution MR arrives at showrooms in the U.S. in June and is
available for a suggested retail price of $38,290. The MR
features more user technology and a broader market appeal than
the entry level GSR, including an advanced 6-speed Twin Clutch
Sportronic Shift Transmission.

The Lancer Evolution MR is available with an optional technology
package for $40,840 that includes a 30GB hard drive navigation
system with music server, 650-watt Rockford-Fosgate Premium
Sound System, pre-paid Sirius Satellite Radio capability and
FAST Key entry, which allows passive vehicle unlocking and
engine start/stop simply by carrying the remote control and
grasping the handle.

Since its introduction earlier this year, the tenth-generation
2008 Lancer Evolution GSR has met positive reactions across the
industry for maintaining a balance of core performance values
and improved all-around capability and user-technology:

“Like every previous Lancer Evolution, the Evo X redeems its
various idiosyncrasies with a fantastic engine and drivetrain.”
– Automobile

“The car is impressive, not only for the gains in performance and
handling, but also the subtle transformation from hardcore rally
racer to high performance all-wheel-drive sports sedan.” – AutoWeek

“The Evo X drives like nothing else in the world.” — Car and Driver

“Mitsubishi has strengthened the Evo’s slick-shifting five-speed
manual for the tuner crowd. Shifter is nearly perfect.”
– Edmunds Inside Line

“Whether manual tabbed or left in auto, S-Sport gear changes are
brutally quick with the kind of shift violence seen only in
Italian exotics.” — MotorTrend

“Is the new EVO better than before? — The answer is a resounding
‘yes.’” — MSN Autos

“Bottom line: It’s drive-by-the-seat-of-your-pants, four-wheel
fun.” — Popular Mechanics

“The new Lancer Evolution is no longer just for weekend boy
racers; it has evolved into a complete sports sedan, one with
enough of a wild side to thrill anyone.” — Road & Track

“The introduction of the 2008 Lancer Evolution MR with TC-SST
gives us an opportunity to expand upon the existing Evolution
customer base,” said Dan Kuhnert, executive vice president of
sales and marketing for MMNA. “The added capability and
functionality of the new Lancer Evolution vehicles make them a
more viable option for everyday driving, while maintaining the
rally-inspired heritage that has made the series a global
performance car icon.”

Both 2008 Lancer Evolution models will be on display at the 2008
Mitsubishi Owner’s Day taking place in Cypress, CA on July 19, 2008.

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