LAND ROVER CANADA REALIGNS PRICES ACROSS MODEL RANGE

BRAMALEA, ON, May 1, 2008 — Land Rover Canada today announced price realignment on the MSRP on all 2008 Land Rover models offered in Canada.

“We have been monitoring the market carefully and we believe the timing is right to take this step.” said Gary Moyer, president of Land Rover Canada. “This action is the right thing to do for the customer given the direction the current exchange rate fluctuation has taken.”

Pricing effective from May 1 2008 in Canada for Land Rover is as follows:

Range Rover
Land Rover’s flagship model blends renowned on- and off-road capability with one of the industry’s finest interiors. The two model line-up introduced in 2006 – HSE and Supercharged – continues.

Range Rover HSE — $92,900
Range Rover Supercharged — $110,800

Range Rover Sport
SUV owners with a passion for driving are well served by the Range Rover Sport’s capable blend of power and handling prowess. This Land Rover thrives on long distances, high speeds, and varying road surfaces.

Range Rover Sport HSE — $71,600
Range Rover Sport Supercharged — $85,500

LR3
Earning a plethora of international awards, Land Rover’s attractively priced LR3 is on a mission. Unstoppable off-road strengths coexist amicably with poised on-road performance and seven-passenger seating.

LR3 V6 — $53,900
LR3 V8 SE — $57,800
LR3 V8 HSE — $64,200

LR2
The recently unveiled LR2 joins Land Rover Canada’s lineup as a 2008 model. This premium compact SUV is new from the ground up and it delivers outstanding on-road performance as well as the class-leading off-road capability expected of a Land Rover. A dynamic design, purposeful stance, smart and spacious interior, and an abundance of advanced technologies complete the LR2 package.

LR2 HSE — $44,900