Women looking for a car now have a Canadian online resource

ASKANGELA.CA launches in Canada for women in search of answers to car
purchase, care, maintenance, lifestyle and safety.

TORONTO, April 23 /CNW Telbec/ - Women in search of information about
cars now have one key resource with the launch of AskAngela.ca, a Canadian
first. AskAngela.ca is a new, made-in-Canada online resource which helps
empower women to better understand the automotive industry - buying/selling
cars, car care and maintenance, lifestyle considerations, and safety. Angela
and her panel of female automotive experts provide expertise and answer
visitors’ questions to help guide women in this traditionally male space.
“Yes, there is a real Angela! Along with female automotive experts, the
site helps women navigate everything there is to know about cars in Canada,”
says Angela Lange, founding partner of AskAngela.ca and mother of three. “With
women now representing 65% of all new car buyers and influencing 85% of new
car purchases(*), it’s amazing that we still encounter perceptions that we are
somehow not fully aware of how to buy or care for a car. The stories I hear
from my friends and my own experience in buying and caring for my car is what
prompted the creation of this online resource.”
Askangela.ca is designed to empower women to embrace car knowledge
through organized, easy-to-follow resources and articles and to respond to
women’s questions in a proactive manner via an expert panel of women.
“Another key goal of AskAngela.ca is to build bridges with dealers. We
want to assist and educate dealers in understanding the significance as well
as the unique needs of the female customer and their buying power,” says
Ms. Lange. “We all need to buy or care for our cars and dealerships represent
a key source. It is important for dealers to recognize the different buying
habits, process and questions the female consumer may have.”
In addition to providing extensive resources, women are also able to
search AskAngela.ca for a growing number of Female Friendly Dealers in their
area, who commit to better understand and serve the needs of their female
clientele. These dealers are provided with the latest resources to help them
work more effectively with women, and are regularly mystery shopped to provide
continual feedback. Founding partner Angela Lange is coordinating Ask Angela’s
relations with consumers.
To learn more visit: askangela.ca