
Automobili Lamborghini SpA confirms strategy for China
Automobili Lamborghini President and CEO Stephan Winkelmann has confirmed the
importance placed by Lamborghini on the Chinese market, as the Italian super
sports car marque attends the Beijing Motor Show. “China provides an extremely
strong opportunity for market growth: we have an objective to triple our annual
sales in the region this year,” said Winkelmann. “We are in the process of
establishing and developing our dealer network in China with highly professional
and committed partners, ensuring the comprehensive representation necessary in
this region to respond to the ever-increasing demand for the Lamborghini marque.
Lamborghini currently operates three dealerships in China: in Beijing, Shanghai
and Guangzhou, plus a further franchised outlet in Hong Kong where sales are
also set to double in 2008. Lamborghini opened its first Chinese showroom in
Beijing in November 2004 in the city centre’s prestigious Oriental Plaza, moving
to new facilities in the Regent Hotel a year ago.
“Lamborghini has extremely strong international brand recognition and brand
appeal, with our cars not only acknowledged as high performance super sports
cars, but as highly aspirational luxury acquisitions. We want to become the most
profitable super sports car manufacturer world-wide. China is a country where
the ‘car culture’ is developing hand in hand with the luxury goods market, and
Lamborghini is committed to developing the infrastructure and brand presence in
China required to meet our retail customers’ demands. “
“As in all markets however, we will continue to protect our brand USPs: one of
which is the exclusivity of Lamborghini. We continue to maintain solid order
banks with a minimum 12 month lead-time throughout our world markets: the
exclusive nature of Lamborghini is extremely important to all our clients.”
Winkelmann also recognises that Lamborghini’s own growth will be partly dictated
by the growth of China’s own economy and infrastructure. “China shows
extraordinary economic and social development. As infrastructure elements such
as the road network develop - essential to the performance car market - and the
demand for high luxury items spreads to the regions, so too will the growth of
our brand and retail representation.”
Lamborghini announced record financial results for 2007. In comparison to ’06
figures, turnover increased 35% to €467 million, with a 160% growth in profit
providing a pre-tax profit margin of 10.1%. Deliveries worldwide increased by
over 15% to 2406 units.
Deliveries to Asia Pacific markets increased by 18% in 2007, alongside an 8%
growth for the North American market (Lamborghini’s most significant) and a 22%
increase in European deliveries.
“Our objective has always been to balance our business activities across these
three markets: North America, Europe and Asia Pacific. In 2007 we met our target
development in our Asia Pacific regions, of which China played an essential part
last year and will be increasingly significant in the future,” concluded
Winkelmann. “China will be one of our overall most important markets within
future years.”
Lamborghini will be represented at Beijing motor show. The Beijing show will
host the Asian launch of the new Gallardo Coupé LP560-4, first unveiled at
Geneva show in March 2008. The new car replaces the original Gallardo Coupé
first launched in 2003: with increased power to 560 hp (hence its new name);
enhanced acceleration and top speed performance; new engineering including
engine and suspension; deliveries of the restyled Gallardo will commence in
China and throughout the world in Summer 2008.


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